This Flash-based ad was placed on top of the actual Globe & Mail homepage content, replacing it with meticulously crafted fake content to give the illusion that the car drove off from its original position in the banner ad and then into the photo of the main news story. This was produced in partnership with Ignition Digital Imaging. The ad was featured on numerous industry publications and shortlisted at Cannes.

AWARDS: Cannes Cyber Lion finalist, One Show merit award

These Flash-based big box ads ran on several major Canadian newspaper websites. Based on the time and the current weather in the viewer’s location, the ad would display one of six different animations and the current local temperature from a weather database query.