Neastea Vitao's "Release the Goodness" contest platform
We developed a custom social media platform for Nestea’s Release the Goodness campaign to promote their Vitao line of beverages. The contest encouraged users to submit “personal stories of goodness” for a change to win $5,000 if their story got the most votes on the site. The campaign garnered media coverage in the Toronto Star, Marketing Magazine and on several blogs.