Kobo personas

As my team and I took on the UX and UI of the website and other consumer touchpoints, we also did several internal projects to inform our strategy. One was the research and data analysis that resulted in the creation of these three key personas. I took part in analyzing the data, drawing conclusions, and designing assets (posters, tearsheets, and presentation decks) for internal use.

CLIENT:  Kobo
INDUSTRY: Publishing

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